Fruits Republic

Sell to Japan
— your outsourced Japan desk.

OVERSEAS SHIPPERS × THE JAPANESE MARKET
= FRUITS REPUBLIC

You want to sell into Japan, but you have no base of your own here and no channel to buyers. On behalf of exporters and growers at origin, we become your hands and feet in Japan. Buyer matching, quarantine and regulatory feasibility, attending meetings and interpreting, quality and claim handling, settlement and documentation. Fourteen years of direct fresh produce importing, and direct negotiation in Spanish and English, stand behind your entry into Japan.

CHALLENGES

CHALLENGES
— Do any of these sound familiar?

Japan is one of the most demanding fresh produce markets in the world. Grade standards, freshness, trust—every one of them is a high bar for a shipper coming in from abroad.

  • You have no base and no sales channel in Japan, and no idea where to start.

  • Japan's own regulatory requirements, from plant quarantine to food sanitation, are complex, and you cannot tell whether entry is even possible.

  • You cannot hold meetings or handle claims in Japanese, and cannot find a local partner.

  • You have no way to reach Japanese buyer networks: retail chains, wholesalers, foodservice.

SERVICE

JAPAN MARKET ENTRY BPO
— Everything about entering Japan, taken on.

We take on the entire market entry process in Japan for overseas shippers.

From reading the market to buyer introductions, quarantine and regulation, meetings, quality and settlement—we provide your Japan office function on an outsourced basis. Our focus is fresh produce. Shippers unable to maintain a presence of their own in Japan, whether a local subsidiary or a representative office, can start building a sales channel here without posting dedicated staff. We go beyond introductions and referrals: on some deals we buy on our own account. We also build the logistics route from origin to Japan, covering air and sea freight, forwarder selection and cold chain.

01

MARKET ASSESSMENT
|Market assessment

Will your item sell in Japan? We assess price, grade standards, season and competition, and design a way of selling that can win.

02

REGULATORY & QUARANTINE
|Entry feasibility

Plant quarantine, bilateral conditions and food sanitation (the positive list) decide whether your product can enter at all, and we settle that question first. We diagnose up front whether your item and country combination may be exported to Japan under plant quarantine rules, what treatment conditions apply (vapour heat treatment and the like), and how likely you are to meet Japan's residual pesticide standards under the positive list system.

03

BUYER MATCHING
|Buyer matching [our strongest card]

Retail chains, wholesalers, intermediate wholesalers, foodservice—we connect you directly to the Japanese buyer network that overseas shippers almost never have.

04

MEETINGS & TRADE SHOWS
|Meetings, interpreting and trade shows

Attending meetings and interpreting in Spanish and English, handling samples, and support for exhibiting at Foodex and other shows.

05

QUALITY & CLAIM DESK
|Quality and claims desk in Japan

We act as your desk in Japan, handling claims against Japanese market quality standards on your behalf.

06

SETTLEMENT & DOCS
|Settlement and documentation

We support the settlement and documentation side of trade into Japan, covering L/Cs, Incoterms and shipping documents. Funds are transferred by financial institutions.

PLATFORM

TWO-SIDED PLATFORM
— Standing between seller and buyer.

Overseas shippers, and Japanese buyers. The more we are connected to both, the more value there is for each—a platform that connects, and makes things move.

OUTBOUND

Import Operations BPO

We take on Japanese companies' import operations, from origin negotiation through settlement.

INBOUND

Japan Market Entry BPO

We support overseas shippers from buyer introductions through to day-to-day operations.

NETWORK

Direct network

Twelve countries of origin, and Japan's buyer network. Brokerless direct trade.

BILINGUAL

Direct negotiation

In Spanish and English, with origins and with buyers alike, as equals.

It is strong precisely because it works both ways. Every shipper added creates value for buyers, and every buyer added creates value for shippers. We stand at that junction.

WHY US

WHY US

01

14 years of direct fresh produce importing

Mexico, Peru, Chile, Australia. Operational knowledge of fresh produce, earned through our own imports.

02

A Japanese buyer network

Direct channels to retail chains, wholesalers, intermediate wholesalers and foodservice. What overseas shippers want most, we already have.

03

Able to talk to origins as equals

Direct negotiating power in Spanish and English. We understand conditions at origin, in the language of the origin.

04

An eye for quarantine and quality

Plant quarantine and regulation, dry matter, Brix, pulp temperature—we judge whether it can enter and whether it will sell on the facts.

FLOW

FLOW
— How entry works

Start by telling us your item and what you are aiming for. The first consultation is free.

  1. 01

    ContactFree

    Share your item, volume and goals.

  2. 02

    Assessment

    We assess entry feasibility (quarantine and regulation), market potential and profitability.

  3. 03

    Buyer introductions

    We connect you with the Japanese buyer candidates that fit.

  4. 04

    Meetings & trial

    We attend meetings, interpret, evaluate samples and support trial shipments.

  5. 05

    Trading & ongoing support

    Settlement, documentation, logistics coordination and the quality desk, supported on an ongoing basis.

We reply within 3 business days.

CONTACT

First consultation is free. Tell us your product, volume, and goals.

Omori Office

SANNO BRIDGE Bldg, 2-5-6 Sanno, Ota-ku, Tokyo 143-0023, Japan